Working with ONErpm was a huge one for me. Everything took proper shape when my Team Lead, Osagie, encouraged me to go join the Music Business Academy for Africa course in 2020. I joined as a Project Manager, working with the best brains and learning on the job as well. What was your role at OneRPM and how did you impact your artistes? The music streaming industry is growing, and this growth can be expected to continue as the use of digital platforms and smartphones expands. With advancements in technology, access to music and other types of entertainment has expanded and the time it takes to download and play all types of media from songs to episodes of television shows to full-length movies has decreased significantly. This impact of streaming has see artistes from everywhere become global superstars and breaking so many barriers that they would have had to struggle with in a bid to get into markets that they never would have had access to. Music streaming has seen the industry grow into a structure with a value running into several billion of dollars. This disruption has seen a rapid and widespread disruption of the music industry changing how people consume music globally. Music streaming has seen people gaining access to millions of songs from so many artists across the world all you have to do is pay a monthly subscription. With the evolution of music streaming platforms, music consumption has changed worldwide. Expand on that.īack in the day, lovers of music had to either buy physical copies of albums, buy songs off iTunes, or go the way of having to download music illegally from certain websites. I am currently a Content Operations and Artiste Services Specialist at Audiomack.ĭigital streaming is the present and future of music. From BeatFM Ibadan, I joined Africa’s leading music marketing and distribution company: ONErpm. That was the platform I needed to launch myself into the many spaces I had to be in for personal and professional growth. I say this because I had no radio experience before even joining the team, so everything I know about radio, I learned from being a part of the team at BeatFM Ibadan. My seven-year journey as a radio presenter at BeatFM Ibadan was an exceptional one.
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